The Why Is Everything

A Story of Football, Rivalry, and Revolution
“A densely packed tour through the fickle, cruel, fad-crazy, crassly opportunistic, money-drenched, alcohol-fueled and hypercompetitive world of the NFL.”? ?S. C. Gwynne,?Wall Street Journal

From an award-winning journalist, the inside story of the brilliant, hypercompetitive young coaches who threw out decades of received wisdom to fundamentally remake America’s most popular sport.